Black Friday! Whoo hoo! All the big sales, all the excitement. Billions of dollars will be spent today. Where will you spend yours?
Part 1 of this series defined small vs micro businesses. This post will look at three questions you may have about small business vs. "big box" and massive online stores.
- Why shop with small businesses?
- What about free shipping & guarantees?
- Big Box Stores have the Best Deals, Right?
Small Business Saturday® is another holiday shopping tradition that celebrates small businesses like ours. Small Businesses are even more grateful for your business today, and dare I say, everyday!
Why Shop with Small Businesses?
Nearly 59 million Americans are employed by the 30 million small business in America. That means there are a LOT of businesses that are "solo-entrepreneurs" of just one person doing all the work. Others, like Lyon Legacy International are blessed to work with other small businesses and in that way support their families and lifestyles.
As talked about in my Part 1 blog post Lyon Legacy International is actually a "micro" business. This report says a staggering 92% of all U.S. businesses in the United States are Micro-businesses. We work hard, get a LOT done with a few people, and it is our goal to provide options for wellness to people that are looking for alternatives.
What about Free Shipping & Guarantees?
One reason people buy online is for the convenience and "free shipping." Let's be honest. There is no such thing as free shipping. Shipping companies pay for their services, so shipping is paid for one way or another:
- The price of the product is inflated to cover the shipping
- The product is made more cheaply in order to stay competitive and still pay for the shipping
- Many people pay a subscription fee to get that "free shipping!"
Finally, those large online and even box stores do such incredibly high volume that they also get the very lowest prices with the shipping companies.
While there is no such thing as free shipping, there is high quality worthy products you can only find in small businesses! Lyon Legacy does charge a reasonable cost for shipping your products, but we do our very best to do so in the most economical way possible. If a flat rate box will work, we use it. If first class is a better option we will do that. If you want 3 day or next day we will work with you to get the best price.
My 5-year-old son actually brings my Magnetic Therapy Neck and Shoulder wrap to me now when he sees I am in pain or starting to have a headache. Since I started using this wrap, I've noticed greater mobility, and a decrease in the number of headaches. I am able to focus more on my family and business. I am grateful."
-- Chelsea L, New Richmond, WI
As for a guarantee, we have the best around. We are so certain our products help people, and years of success has proven this true, that we offer a 90 day satisfaction guarantee on our magnetic therapy products. Furthermore they are American made; and sewn, quality controlled, packaged and shipped by American employees.
There are lots of reasons to shop with small businesses. We hope you will do so, as your purchase means a lot to us, personally. Big box stores just don't care the same way.
Big Box Stores have the Best Deals, Right?
Big box stores and massive online stores can afford to make less per sale, or even take losses on some products when they make it up on sales of other products. They also pay far less for shipping because of their volume. But small businesses still price their products competitively and some, like Lyon Legacy International, even price them as close to margin as possible.
Because our belief is that what we have to offer is so important, we simply want as many people as possible to be able to afford what we offer while still supporting our own business expenses, employees, and families. Sometimes this makes it a challenge to even include our products on those other online stores because of their demands to have lower prices that we usually can afford!
Our premium products, our Magnetic Therapy Gold Series Chair Seat Cushion and Magnetic Therapy Mattress Pads, are unmatched in quality and priced to sell. We have story after story, many unpublished, sharing with us the effect our products have on people's lives.
I'll be honest. I was skeptical that this would work. But I had to try something, or I had to look at changing the profession I love, which I have done my whole life. I'm honestly surprised this high power magnetic knee wrap has worked so well and so quickly to make my knee feel better. My other knee is getting a little jealous so I will be ordering another one soon."
--Brian H, Wayzata, MN
Thank you for considering our small business to spend your holiday money with this year.
From my family to yours, we appreciate it!